What Are Business Coaches? How Do They Help Your Business?

How does business coaching work?

Business coaching can be either one-one-one or in a group setting. If you feel like you’d benefit from having other like-minded business owners to work through similar issues with, go for group coaching. If you’re interested in someone who gives you dedicated time to work on your unique issues, then personalized coaching is for you. It truly depends on your needs. Our advice? Find the coach that you want to work with, first — that’s the most important part. Once you do that, then you can take a look at their services and see what would be best for you.

Another type of coach that is synonymous to a business coach is a StoryBrand Certified Guide. This type of person has the same qualities as a business coach though the difference is instead of strictly consulting, they actually do the implementation for you.

Take a brand called Inspired Ivory, for example. They are an eCommerce company that sells affordable, high-quality home decor. They were already a top-seller on Amazon, but they needed help rebranding their company. So, they approached Evolve Global Marketing for this job. Kimjera Whittington, a marketing guru of 25+ years, skilled StoryBrand Certified Guide, and CEO of Evolve Global Marketing, revitalized the brand with the help of her team. The task was upon them to create a story-based message, new logo and icon, website wireframing and many more minute details. Inspired Ivory now has a fresh look with a clear and concise message about who they are, what they sell and what they mean for their customers. View Inspired Ivory’s Storybrand case study.

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