This award-winning social media company is utilizing RingCentral to create large worth for its purchasers


Highlights:

  • Delighting purchasers: Compelled by COVID to attempt digital video shoots, Chatterkick used RingCentral Video to develop content material that showcased its purchasers higher than ever.
  • Staying related: Utilizing RingCentral for messaging, video, and cellphone, this distributed staff stays extremely related and collaborates extra simply than ever.
  • Scaling seamlessly: As a result of RingCentral is so versatile, Chatterkick can use solely the performance it wants now and simply scale up because the company’s wants improve.

Profitable sufficient to win awards; humble sufficient to name themselves nerds

The self-described social media nerds at Chatterkick take a singular method to working a digital inventive company. Though they’ll geek out as a lot as any advertising and marketing staff on knowledge and analytics, Chatterkick focuses initially on creating human connections. The corporate’s objective is to get to know every of its enterprise purchasers as folks, and to assist these companies make deep, human connections with their clients.

Clearly, this human-first method has confirmed to be a successful enterprise mannequin. Since opening its first workplace solely 10 years in the past, Chatterkick has expanded its shopper roster to greater than 300 companies—positioned all around the nation and even around the globe. The business has taken discover as properly, honoring Chatterkick 12 months after 12 months with awards for its high-quality campaigns and firm tradition.

Social Media Company Chatterkick Finds Ingenious Methods to Enhance Operations and Delight Purchasers with RingCentral

A telephony platform able to scaling seamlessly and cost-effectively

For an company whose mission is to create human connections within the digital world, Chatterkick discovered itself dealing with a wierd irony a couple of years in the past. With constructive word-of-mouth repeatedly bringing in additional purchasers, the corporate wanted to broaden its operations.

As extra companies wished to work with Chatterkick—largely as a consequence of its distinctive, human-centered method—the company’s quickly increasing geographic footprint made it tougher to maintain workers related and capable of present the human contact that was changing into the staff’s aggressive benefit.

Right here’s how Beth Trejo, CEO of Chatterkick, describes the problem: “After we expanded to a second workplace and began bringing on extra folks, we might see the communication challenges we’d be dealing with as we grew—particularly contemplating that a few of our folks had been distant.”

However Beth wasn’t prepared to leap instantly to an enterprise telephony resolution. “We had been on the lookout for a communications resolution that will scale with our enterprise however that wasn’t overbuilt, greater than we wanted on the time, or overpriced. Simply the correct amount of capability and options for our present wants, plus the flexibility to simply implement extra as wanted. RingCentral stuffed that function for us completely.”

Protecting the rising staff related—and delivering huge worth to purchasers

By giving everybody throughout the rising firm entry to RingCentral’s unified app for messaging, video, and cellphone, Chatterkick had the communication and collaboration setting in place to maintain the geographically distributed staff related and productive regardless of the place they had been.

However as invaluable as RingCentral proved to be within the first few years after Chatterkick rolled it out, the unified communications resolution grew to become important to the corporate’s ongoing operations when the COVID lockdowns began in 2020.

Allison Gates, Chatterkick’s Inventive Expertise Supervisor, factors out that the company’s photographers might now not conduct onsite video and photograph shoots—an vital service the company presents to assist purchasers create genuine content material and make actual connections with their clients.

“Due to RingCentral, we had been capable of shift our in-person content material captures to digital content material captures—which really opened up a brand new and handy manner for our staff to get in-depth info and tales from our purchasers.” The truth is, Allison provides, “This permits us to showcase much more of our purchasers’ experience and the distinctive worth they convey.”

Discovering sensible methods to leverage RingCentral to enhance operations

As Beth additionally notes, the Chatterkick staff is discovering inventive methods to make use of RingCentral’s communication instruments to enhance staff cohesion.

To quote one instance, Chatterkick’s staff members will usually activate RingCentral Video through the day whereas they’re working at residence. This manner, Beth notes, it’s nearly as if a coworker had been sitting within the subsequent cubicle—despite the fact that they is perhaps midway throughout the nation.

“By holding the video chats open as our staff labored, we had been capable of mimic being collectively within the workplace—the place I might simply say, ‘Hey, Allison, are you able to ship me that file?’ We’re all about connecting with one another as folks, and I believe that basically helped.”

One other instance, explains Beth, is the corporate’s use of RingCentral Video to strengthen the company’s view that Chatterkick’s workers are actually a staff of friends—not a hierarchy based mostly on titles.

“We’re all about creating a way of fairness throughout the staff—and that features digital fairness,” she says. “What’s nice about working an organization assembly over RingCentral Video is that regardless of who you’re—the latest worker or the CEO—you’re only a sq. on the display screen, identical as everybody else. I believe that’s a good way to make everybody right here really feel like equally valued members of the staff, which they definitely are!”

Final Modified Might 19, 2022


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